The article focuses on the means of creating expressiveness in mass media materials. The modern media space,
which has experienced the freedom of speech, is jargonized and criminalized. Furthermore, this entailed the use of not only
non-normative but also taboo invective means that offend human dignity. The study aims to identify and describe the nature
of invective means to clarify their differences from substandard lexemes. Communicative-pragmatic, linguo-ethical, psycho-
emotional, sociological analyses, content analysis, and associative experiments were conducted during the research. The
following results were obtained: media texts, books, internet materials included in the media space were reviewed and
analyzed; means that conduce to the commission of linguistic violence against a person (invective), substandard vocabulary
used to add expressiveness and emotionality to the statement have been identified and described; their distribution into
groups was carried out; the differences between invective vocabulary and substandard vocabulary are clarified; an
association experiment was conducted; the functions of legal linguistics and media ecology are identified. Conclusions are
drawn about the need to distinguish invective means from substandard lexemes. The article's novelty is recognizing the
differences between the groups of invective and substandard vocabulary used in the mass media and their description and
analysis of new factual material.
| Period | Dec 10 2024 |
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| Held at | Institute for Sustainable Innovation & Technology (ISIT) |
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| Degree of Recognition | International |
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- “Everyday speech”
- “invective”
- jargon
- “media ecolinguistics”
- slang