Projects per year
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Dive into the research topics where Alexander Krasnikov is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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Role of brand signs in creation of brand equity: Insights from semiotics and linguistics
2/4/25 → 12/31/27
Project: FDCRGP
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Meta-Analysis: Quality of Life and Marketing Systems
Krasnikov, A., Shultz, C., Solovyov, I., Haddadi, M., Danilina, N., Leontyev, D. & Chaltsev, V., Mar 2024, In: Journal of Macromarketing. 44, 1, p. 135-150 16 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Building Brand Assets: The Role of Trademark Rights
Krasnikov, A. & Jayachandran, S., Oct 2022, In: Journal of Marketing Research. 59, 5, p. 1059-1082 24 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Consumer Responses to COVID Policy Across the World: The Role of Community Resilience
Krasnikov, A. V., Shultz, C. J. & Rebiazina, V. A., Dec 2022, In: Journal of International Marketing. 30, 4, p. 60-77 18 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
How fakes make it through: the role of review features versus consumer characteristics
Azimi, S., Chan, K. & Krasnikov, A., Jul 25 2022, In: Journal of Consumer Marketing. 39, 5, p. 523-537 15 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
The relative impact of marketing, research-and-development, and operations capabilities on firm performance
Krasnikov, A. & Jayachandran, S., Jul 2008, In: Journal of Marketing. 72, 4, p. 1-11 11 p.Research output: Contribution to journal › Review article › peer-review
531 Citations (Scopus)