Projects per year
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Dive into the research topics where Alexander Krasnikov is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Role of brand signs in creation of brand equity: Insights from semiotics and linguistics
Krasnikov, A. (PI)
2/4/25 → 12/31/27
Project: FDCRGP
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The Role of Trademark Rights in Marketing Alliances
Jayachandran, S. & Krasnikov, A., 2025, (Accepted/In press) Handbook of Interorganizational Relationships . Edward Elgar Publishing Ltd.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Meta-Analysis: Quality of Life and Marketing Systems
Krasnikov, A., Shultz, C., Solovyov, I., Haddadi, M., Danilina, N., Leontyev, D. & Chaltsev, V., Mar 2024, In: Journal of Macromarketing. 44, 1, p. 135-150 16 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
The Impact of Protectionism on Emerging Market Brands
Krasnikov, A. & Rebiazina, V., May 30 2024.Research output: Contribution to conference › Paper › peer-review
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Institutional Reforms and Success of the Emerging Market Brands
Krasnikov, A., Hewett, K. & Hepworth, A., 2023.Research output: Contribution to conference › Poster
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Protectionism and Differentiation of the Emerging Market Brands: Insights from Trademark
Krasnikov, A. & Rebiazina, V. A., 2023.Research output: Contribution to conference › Paper › peer-review
Activities
- 1 Invited talk
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Withdrawal of Brands as Response to War Conflict
Krasnikov, A. (Speaker)
Mar 15 2024Activity: Talk or presentation › Invited talk