Cinzia Colapinto, PhD

Assistant Professor

  • 84 Citations
  • 6 h-Index
20142020
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Research Output 2014 2019

  • 84 Citations
  • 6 h-Index
  • 11 Article
  • 1 Chapter
  • 1 Working paper
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Chapter
2014
1 Citation (Scopus)

Advertising in the luxury sector in China: Standardisation or adaptation? A comparison between China and Italy

Checchinato, F., Colapinto, C. & Giusto, A., Aug 15 2014, The Globalization of Chinese Business: Implications for Multinational Investors. Elsevier, p. 241-264 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Standardization
Luxury
China
Italy
Internationalization