Mushegh Harutyunyan, PhD

Assistant Professor

Accepting PhD Students

  • 0 Citations
  • 0 h-Index
20172022

Research output per year

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Research Output

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Article
2019

The bright side of having an enemy

Harutyunyan, M. & Jiang, B., 2019, In : Journal of Marketing Research. forthcoming

Research output: Contribution to journalArticle

Open Access
2017

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Harutyunyan, M. & Jiang, B., 2017, In : Journal of Retailing. 93, 3

Research output: Contribution to journalArticle