Mustafa Karatas

Mustafa Karatas, PhD

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Personal profile

Personal profile

Mustafa Karataş received his Ph.D. in Business Administration with concentration in Marketing from Koç University, Turkey. Dr. Karataş holds M.S. and B.S. degrees in Management from INSEAD and Bilkent University. Dr. Karataş’s research interests and expertise are in consumer psychology and decision making. His past and ongoing research explores consumer decisions and effectiveness of marketing communications in a variety of contexts including sustainability and green consumption, charity giving, product bundle evaluation, foreign language processing, and preference for automated/AI over human marketing agents. Dr. Karataş’s research has appeared in leading marketing and psychology journals such as Journal of Consumer Psychology and Personality and Social Psychology Bulletin. His teaching interests include Marketing Management, Marketing Research, and Consumer Behavior.

Research interests

Sustainability and social well-being (e.g., donations, recycling, green consumption)
Native versus foreign language processing
Consumer acceptance of artificial intelligence (AI)
Product bundles


Marketing Management
Marketing Research
Consumer Behavior


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