Research output per year
Research output per year
Personal profile
Education/Academic qualification
Marketing, PhD in Management, University of Bath
Jan 14 2019 → Jan 13 2022
Award Date: Jul 20 2022
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Dive into the research topics where Zarema Khon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 19 Conference contribution
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Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.
Khon, Z., Chen, Y-J., Simonyan, Y., Hang, H. & Johnson, S., Jun 2023, International Association for Business and Society (IABS) 2023.. Bath, UK.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.
Khon, Z., Chen, Y-J., Simonyan, Y., Hang, H. & Johnson, S., May 2023, Southern Ontario Behaviour and Decision Research (SOBDR) Conference 2023.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.
Khon, Z., Chen, Y-J., Simonyan, Y., Hang, H. & Johnson, S., May 2023, European Marketing Academy (EMAC) 2023. Odense, DenmarkResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Consumers Prefer Complex Algorithms
Khon, Z., Hang, H., Chen, S. & Johnson, S., 2022, University of Bath School of Management 6th Annual Doctoral Conference 2022.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Consumers Prefer System 2 Marketing Tactics: Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communication
Khon, Z., Chen, Y-J., Simonyan, Y., Hang, H. & Johnson, S., Feb 11 2022, Society of Judgement and Decision Making: SJDM.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution