The ‘Equitable and Sustainable Horizons’ project focuses on advancing ESG training and implementation across Kazakhstan, targeting the development of 500 SME owners as master trainers in ten project locations. These master trainers are tasked with further disseminating their knowledge to an additional 2,500 local entrepreneurs, substantially expanding the reach and impact of ESG standards. This initiative places a strong emphasis on inclusivity, ensuring diverse community sectors are engaged and benefit from the training. By integrating Abai Kunanbayev’s philosophical insights, the project enhances the cultural relevance of its approach, aligning ESG principles with local values and practices. This strategic integration aims to foster ethical leadership, promote sustainable business practices, and drive significant socio-economic growth throughout Kazakhstan.