TY - GEN
T1 - A comparison of three models to explain internet banking behaviour
AU - Yousafzai, Shumaila
PY - 2006
Y1 - 2006
N2 - A key objective of information technology (IT) research is to assess the value of technology for users and to understand the factors that ascertain this value in order to better deploy IT resources. This paper uses structural equation modeling to test if three popular models -TRA, TPB and TAM-of users' behavior can be applied in the internet banking context. The purpose is to understand the capacity of these theories to predict and explain objectively measured behavior. Unlike other tests of these models, this paper employs independent measures of actual behavior and behavioural intention. The results indicate that technology acceptance model is superior to other models and also shows the importance of trust in understanding internet banking behaviour.
AB - A key objective of information technology (IT) research is to assess the value of technology for users and to understand the factors that ascertain this value in order to better deploy IT resources. This paper uses structural equation modeling to test if three popular models -TRA, TPB and TAM-of users' behavior can be applied in the internet banking context. The purpose is to understand the capacity of these theories to predict and explain objectively measured behavior. Unlike other tests of these models, this paper employs independent measures of actual behavior and behavioural intention. The results indicate that technology acceptance model is superior to other models and also shows the importance of trust in understanding internet banking behaviour.
UR - https://www.scopus.com/pages/publications/84905084829
UR - https://www.scopus.com/pages/publications/84905084829#tab=citedBy
M3 - Conference contribution
AN - SCOPUS:84905084829
SN - 9780975339350
T3 - Managing Information in the Digital Economy: Issues and Solutions - Proceedings of the 6th International Business Information Management Association Conference, IBIMA 2006
SP - 751
EP - 759
BT - Managing Information in the Digital Economy
PB - International Business Information Management Association, IBIMA
T2 - 6th International Business Information Management Association Conference, IBIMA 2006
Y2 - 19 June 2006 through 21 June 2006
ER -