© 2013 by IGI Global. All rights reserved. This paper proposes a conceptual framework for explaining the main barriers and drivers of public eservice development and the relationships among them, especially in developing countries. This framework increases the chance of success of e-service projects in the governments of developing countries and provides a basic context within which the process and practice of e-service can be implemented successfully. This paper accomplishes this task by flowing from the traditional rigid context, which occurs in many developing countries, to full public e-service environment, emphasizing citizen-centric focus and digitalisation. The proposed framework builds on prior literature in the area of e-service development in public organisations and from the efforts undertaken in developing countries, considering e-government lessons learned in developing countries. The framework is flexible enough to be adopted by governments at different levels in developing countries around the world.
|Title of host publication||International Journal of Customer Relationship Marketing and Management|
|Number of pages||14|
|Publication status||Published - Jan 2011|
|Name||International Journal of Customer Relationship Marketing and Management|