TY - GEN
T1 - A privacy-preserving coalition loyalty program
AU - Wong, Kok Seng
AU - Kim, Myung Ho
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/8
Y1 - 2019/8
N2 - Loyalty programs are marketing strategies implemented by the service provider to establish a lasting relationship with customers. The service provider offers loyalty points, rewards, and other benefits to the customers while the customers will trade some private information to receive more offers that are relevant. With company data breaches on the rise, customers are becoming increasingly wary of sharing personal data within the loyalty program network. The increase in privacy concern causes either the customers refusing to enroll or avoiding using their membership privileges. In this paper, we propose a privacy-preserving loyalty program solution to give anonymity and protection of private information from misuse by third parties. To increase customers' confidence and merchants' trust, our protocol ensures that the manipulation of the point is transparent (i.e., can be verified) and data privacy can be protected.
AB - Loyalty programs are marketing strategies implemented by the service provider to establish a lasting relationship with customers. The service provider offers loyalty points, rewards, and other benefits to the customers while the customers will trade some private information to receive more offers that are relevant. With company data breaches on the rise, customers are becoming increasingly wary of sharing personal data within the loyalty program network. The increase in privacy concern causes either the customers refusing to enroll or avoiding using their membership privileges. In this paper, we propose a privacy-preserving loyalty program solution to give anonymity and protection of private information from misuse by third parties. To increase customers' confidence and merchants' trust, our protocol ensures that the manipulation of the point is transparent (i.e., can be verified) and data privacy can be protected.
KW - Co-operative privacy (co privacy)
KW - Coalition loyalty program
KW - Data privacy
KW - Data security
KW - Loyalty program network
UR - http://www.scopus.com/inward/record.url?scp=85083589860&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85083589860&partnerID=8YFLogxK
U2 - 10.1109/SmartWorld-UIC-ATC-SCALCOM-IOP-SCI.2019.00238
DO - 10.1109/SmartWorld-UIC-ATC-SCALCOM-IOP-SCI.2019.00238
M3 - Conference contribution
AN - SCOPUS:85083589860
T3 - Proceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
SP - 1283
EP - 1288
BT - Proceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
Y2 - 19 August 2019 through 23 August 2019
ER -