A privacy-preserving coalition loyalty program

Kok Seng Wong, Myung Ho Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Loyalty programs are marketing strategies implemented by the service provider to establish a lasting relationship with customers. The service provider offers loyalty points, rewards, and other benefits to the customers while the customers will trade some private information to receive more offers that are relevant. With company data breaches on the rise, customers are becoming increasingly wary of sharing personal data within the loyalty program network. The increase in privacy concern causes either the customers refusing to enroll or avoiding using their membership privileges. In this paper, we propose a privacy-preserving loyalty program solution to give anonymity and protection of private information from misuse by third parties. To increase customers' confidence and merchants' trust, our protocol ensures that the manipulation of the point is transparent (i.e., can be verified) and data privacy can be protected.

Original languageEnglish
Title of host publicationProceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1283-1288
Number of pages6
ISBN (Electronic)9781728140346
DOIs
Publication statusPublished - Aug 2019
Event2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019 - Leicester, United Kingdom
Duration: Aug 19 2019Aug 23 2019

Publication series

NameProceedings - 2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019

Conference

Conference2019 IEEE SmartWorld, Ubiquitous Intelligence and Computing, Advanced and Trusted Computing, Scalable Computing and Communications, Internet of People and Smart City Innovation, SmartWorld/UIC/ATC/SCALCOM/IOP/SCI 2019
CountryUnited Kingdom
CityLeicester
Period8/19/198/23/19

Keywords

  • Co-operative privacy (co privacy)
  • Coalition loyalty program
  • Data privacy
  • Data security
  • Loyalty program network

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Information Systems and Management
  • Energy Engineering and Power Technology
  • Electrical and Electronic Engineering
  • Urban Studies

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