Awareness, persuasion, and adoption: Enriching the Bass model

Cinzia Colapinto, Elena Sartori, Marco Tolotti

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)

Abstract

In the context of diffusion of innovations, we propose a probabilistic model based on interacting populations connected through new communication channels. The potential adopters are heterogeneous in the connectivity levels and in their taste for innovation. The proposed framework can model the different stages of the adoption dynamics. In particular, the adoption curve is the result of a micro-founded decision process following the awareness phase. Eventually, we recover stylized facts pointed out by the extant literature in the field, such as delayed adoptions and non-monotonic adoption curves.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalPhysica A: Statistical Mechanics and its Applications
Volume395
DOIs
Publication statusPublished - Feb 1 2014
Externally publishedYes

Keywords

  • Conformism
  • Diffusion of innovations
  • Multi-agent systems
  • Social media marketing
  • Stochastic processes

ASJC Scopus subject areas

  • Condensed Matter Physics
  • Statistics and Probability

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