Abstract
the use of RPRs. Using the hand collected data set on the presence of RPRs for grocery products
in Korea, we find that the more the sales of a product rely on powerful retailers, the less likely
the manufacturer is to recommend a price, and hence share the information.
| Original language | English |
|---|---|
| Publication status | In preparation - 2017 |
Fingerprint
Keywords
- buyer power, manufacturer suggested retail prices, and grocery retailing
Cite this
Buyer Power and Non-Binding Retail Price Recommendations. / Nora, Vladislav; Kim, In Kyung.
2017.Research output: Working paper
}
TY - UNPB
T1 - Buyer Power and Non-Binding Retail Price Recommendations
AU - Nora, Vladislav
AU - Kim, In Kyung
PY - 2017
Y1 - 2017
N2 - We study how buyer power in grocery retail market affects the use of non-binding retail price recommendations (RPRs). Adopting the idea that RPRs serve as information sharing device between manufacturers and retailers, we show that increasing buyer power discouragesthe use of RPRs. Using the hand collected data set on the presence of RPRs for grocery productsin Korea, we find that the more the sales of a product rely on powerful retailers, the less likelythe manufacturer is to recommend a price, and hence share the information.
AB - We study how buyer power in grocery retail market affects the use of non-binding retail price recommendations (RPRs). Adopting the idea that RPRs serve as information sharing device between manufacturers and retailers, we show that increasing buyer power discouragesthe use of RPRs. Using the hand collected data set on the presence of RPRs for grocery productsin Korea, we find that the more the sales of a product rely on powerful retailers, the less likelythe manufacturer is to recommend a price, and hence share the information.
KW - buyer power, manufacturer suggested retail prices, and grocery retailing
M3 - Working paper
BT - Buyer Power and Non-Binding Retail Price Recommendations
ER -