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Campaign strategies and political marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHow Ireland Voted 2007
Subtitle of host publicationThe Full Story of Ireland's General Election
PublisherPalgrave Macmillan
Pages33-47
Number of pages15
ISBN (Electronic)9780230597990
ISBN (Print)9780230500389
DOIs
Publication statusPublished - Nov 6 2007
Externally publishedYes

ASJC Scopus subject areas

  • General Social Sciences

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