Cognitive derivation at formation of political phraseological modernisms

In this article, phraseological modernisms in politics created by using conceptual metaphors are the
subject of the research. The article studies the method of cognitive derivation of political phraseological
modernisms. The objective of this article is to reveal the methods of cognitive derivation of phraseological
modernisms and to describe the models of the conceptual metaphor, using which new words are built. The article
uses comprehensive methodological paradigm that also includes the cross-disciplinary, anthropocentric, and cognitive principles. The methods applied in this work are: modeling, conceptual analysis, the model of conceptual metaphor in its function as a method of cognitive derivation. The following results were obtained in the process of the research: the models of conceptual metaphor used as the main method of cognitive derivation were revealed and
described; it was stated that phraseological modernisms can be created by means of both secondary naming and cognitive derivation; the sub-types of ontological conceptual metaphor were identified, such as personification (the
anthropomorphic model, the zoomorphic model).