Consumerism and school uniforms

RICHARD BARNETT, COLIN KNOX, PENNY MCKEOWN

Research output: Contribution to journalArticlepeer-review

Abstract

Consumer concerns about school uniforms are a recurring problem particularly in areas such as Northern Ireland characterized by low income and social deprivation. The General Consumer Council for Northern Ireland carried out a systematic in‐depth investigation into the problem to assess current policy, practice and consumer concerns in the purchase of school uniforms. The research highlighted how school principals, who influence uniform policy, underestimate the cost of its provision and the significant relationship between the cost of uniforms and the type of school attended. Problems associated with the quality of uniforms emerge, as do parental and student concerns about the limited range of suppliers and support for ‘nearly new’ facilities in schools.

Original languageEnglish
Pages (from-to)117-136
Number of pages20
JournalInternational Journal of Consumer Studies
Volume17
Issue number2
DOIs
Publication statusPublished - 1993

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

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