Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Southern Ontario Behaviour and Decision Research (SOBDR) Conference 2023
Publication status	Published - May 2023

Cite this

@inproceedings{67e698008c8d4c699c282ac9be4bc9f2,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs about Persuasion Processing Drive Morality of Marketing Communications.",

author = "Zarema Khon and Yi-Ju Chen and Yvetta Simonyan and Haiming Hang and Samuel Johnson",

year = "2023",

month = may,

language = "English",

booktitle = "Southern Ontario Behaviour and Decision Research (SOBDR) Conference 2023",

}