Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	International Association for Business and Society (IABS) 2023.
Place of Publication	Bath, UK.
Publication status	Published - Jun 2023

Cite this

@inproceedings{1dfeabd4dbb3481897b3a69af3a073fa,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs about Persuasion Processing Drive Morality of Marketing Communications.",

author = "Zarema Khon and Yi-Ju Chen and Yvetta Simonyan and Haiming Hang and Samuel Johnson",

year = "2023",

month = jun,

language = "English",

booktitle = "International Association for Business and Society (IABS) 2023.",

}

TY - GEN

T1 - Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

AU - Khon, Zarema

AU - Chen, Yi-Ju

AU - Simonyan, Yvetta

AU - Hang, Haiming

AU - Johnson, Samuel

PY - 2023/6

Y1 - 2023/6

M3 - Conference contribution

BT - International Association for Business and Society (IABS) 2023.

CY - Bath, UK.

ER -