Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAssociation for Consumer Research (ACR) Conference
Place of PublicationDenver, Colorado, USA
Publication statusPublished - Oct 2022

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