Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Association for Consumer Research (ACR) Conference
Place of Publication	Denver, Colorado, USA
Publication status	Published - Oct 2022

Cite this

@inproceedings{b931234d7567471d8a04ffa61659a988,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs about Persuasion Processing Drive Morality of Marketing Communications.",

author = "Zarema Khon and Yi-Ju Chen and Yvetta Simonyan and Haiming Hang and Samuel Johnson",

year = "2022",

month = oct,

language = "English",

booktitle = "Association for Consumer Research (ACR) Conference",

}

TY - GEN

T1 - Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

AU - Khon, Zarema

AU - Chen, Yi-Ju

AU - Simonyan, Yvetta

AU - Hang, Haiming

AU - Johnson, Samuel

PY - 2022/10

Y1 - 2022/10

M3 - Conference contribution

BT - Association for Consumer Research (ACR) Conference

CY - Denver, Colorado, USA

ER -