|Title of host publication||European Marketing Academy (EMAC) 2023|
|Place of Publication||Odense, Denmark|
|Publication status||Published - May 2023|
Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.
Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution