Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communications.

Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	European Marketing Academy (EMAC) 2023
Place of Publication	Odense, Denmark
Publication status	Published - May 2023

Cite this

@inproceedings{4925722ca7284a3aab210269f85ef8f6,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs about Persuasion Processing Drive Morality of Marketing Communications.",

author = "Zarema Khon and Yi-Ju Chen and Yvetta Simonyan and Haiming Hang and Samuel Johnson",

year = "2023",

month = may,

language = "English",

booktitle = "European Marketing Academy (EMAC) 2023",

}