TY - GEN
T1 - Enhanced Web Platform for Optimizing Medical Fundraising for a Charitable Fund
AU - Issin, Nurkhan
AU - Salamat, Azamat
AU - Aidarkhan, Assanali
AU - Tsakalerou, Mariza
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - This study focuses on the development of an innovative digital charity platform, concentrating primarily on accumulating funds for children requiring medical treatments. Medical crowdfunding has emerged in recent years as a noteworthy form of online fundraising, offering a pivotal alternative financial avenue for high-cost projects, especially medical treatments for critically ill patients devoid of sufficient funds. The study investigates the expansive reach and potential of crowdfunding initiatives, exploring its historical significance and global impact, and highlighting its pertinence across various sectors. In essence, medical crowdfunding serves as an essential monetary conduit for individuals facing severe health predicaments, facilitating the procurement of financial aid from diverse sources, encompassing charitable funds, governmental aid, and private donors. Advances in mobile communication technologies have significantly expanded the reach of crowdfunding, employing online and mobile channels to captivate a more extensive audience. This research scrutinizes the driving factors behind contributors’ participation in medical crowdfunding, revealing the altruistic impulses stimulated by compelling, emotion-evoking narratives. It then integrates these factors in the design, implementation, and assessment of a dedicated medical crowdfunding platform. A real-world campaign, launched in collaboration with a charitable entity in Kazakhstan, serves as a testbed, to assess the platform’s effectiveness. The proposed platform underscores the vital role of technological innovation in eliciting emotional responses and altruistic contributions.
AB - This study focuses on the development of an innovative digital charity platform, concentrating primarily on accumulating funds for children requiring medical treatments. Medical crowdfunding has emerged in recent years as a noteworthy form of online fundraising, offering a pivotal alternative financial avenue for high-cost projects, especially medical treatments for critically ill patients devoid of sufficient funds. The study investigates the expansive reach and potential of crowdfunding initiatives, exploring its historical significance and global impact, and highlighting its pertinence across various sectors. In essence, medical crowdfunding serves as an essential monetary conduit for individuals facing severe health predicaments, facilitating the procurement of financial aid from diverse sources, encompassing charitable funds, governmental aid, and private donors. Advances in mobile communication technologies have significantly expanded the reach of crowdfunding, employing online and mobile channels to captivate a more extensive audience. This research scrutinizes the driving factors behind contributors’ participation in medical crowdfunding, revealing the altruistic impulses stimulated by compelling, emotion-evoking narratives. It then integrates these factors in the design, implementation, and assessment of a dedicated medical crowdfunding platform. A real-world campaign, launched in collaboration with a charitable entity in Kazakhstan, serves as a testbed, to assess the platform’s effectiveness. The proposed platform underscores the vital role of technological innovation in eliciting emotional responses and altruistic contributions.
KW - interactive communication tools
KW - medical fundraising
KW - social media platforms
UR - http://www.scopus.com/inward/record.url?scp=85189747058&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85189747058&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-56075-0_21
DO - 10.1007/978-3-031-56075-0_21
M3 - Conference contribution
AN - SCOPUS:85189747058
SN - 9783031560743
T3 - Lecture Notes in Networks and Systems
SP - 215
EP - 225
BT - Smart Mobile Communication and Artificial Intelligence - Proceedings of the 15th IMCL Conference – Volume 2
A2 - Auer, Michael E.
A2 - Tsiatsos, Thrasyvoulos
PB - Springer Science and Business Media Deutschland GmbH
T2 - 15th International Conference on Interactive Mobile Communication, Technologies, and Learning, IMCL 2023
Y2 - 9 November 2023 through 10 November 2023
ER -