Exploring Cross-cultural Differences in Persuasive Robotics

Regina Makenova, Raushan Karsybayeva, Anara Sandygulova

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


One of the fundamental aspects of social interaction is persuasion. It is a useful feature for a social robot to incorporate in its social behavior. Persuasiveness in human-robot interaction can be influenced by a number of factors including robots appearance and behavior. In this study, the effect of robot gender was investigated. The experiment was conducted in the university with a humanoid robot NAO interacting with local Kazakhstani citizens and foreign participants from Asia, Europe and North America. Robot introduced him/herself, made a persuasive appeal and offered to make a donation. During the experiment, robots gender was varied by changing its synthesized voice and name. The findings imply that the gender of robot has influenced participants preferences in making donation. Specifically, female robot received more donations from female and male participants in comparison to a male robot. In addition, foreigners donated more money than locals. The overall results suggest that HRI designers could consider manipulating the robots gender when designing robots for persuasive applications.

Original languageEnglish
Title of host publicationHRI 2018 - Companion of the 2018 ACM/IEEE International Conference on Human-Robot Interaction
PublisherIEEE Computer Society
Number of pages2
ISBN (Electronic)9781450356152
Publication statusPublished - Mar 1 2018
Event13th Annual ACM/IEEE International Conference on Human Robot Interaction, HRI 2018 - Chicago, United States
Duration: Mar 5 2018Mar 8 2018


Conference13th Annual ACM/IEEE International Conference on Human Robot Interaction, HRI 2018
CountryUnited States


  • cross-cultural hri
  • gender
  • human-robot interaction
  • persuasive robotics
  • social robotics

ASJC Scopus subject areas

  • Artificial Intelligence
  • Human-Computer Interaction
  • Electrical and Electronic Engineering

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