Exploring the Success Factors of Hybrid Micro-Enterprises

Marta Bicho, Nikolaeva Ralitza, Carmen Lages, Fernando Ferreira

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing Transformation: Marketing Practice in an Ever Changing World
Subtitle of host publicationProceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsPatricia Rossi, Nina Krey
PublisherSpringer US
Pages177
Number of pages188
ISBN (Electronic) 978-3-319-68750-6
ISBN (Print)978-3-319-68749-0
Publication statusPublished - 2018

Cite this

Bicho, M., Ralitza, N., Lages, C., & Ferreira, F. (2018). Exploring the Success Factors of Hybrid Micro-Enterprises. In P. Rossi, & N. Krey (Eds.), Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 177). Springer US.