TY - JOUR
T1 - EXPOsing gender in science
T2 - a visual analysis with lessons for gender awareness and science diplomacy
AU - CohenMiller, Anna
AU - Koo, Se Jin
AU - Collins, Neil
AU - Lewis, Jenifer
N1 - Funding Information:
This project has received funding from the European Union?s Horizon 2020 research and innovation programme under grant agreement No 693799. We would like to thank the following people who assisted with the data collection and analysis process: Sherkhan Baimakhanov, Danat Issa, Nurida Kenessariyeva, Kamshat Yermaganbetova, and Adel Zhaneken.
PY - 2020/5/3
Y1 - 2020/5/3
N2 - Worldwide mega-events have a significant political purpose, demonstrating various commitments to topics, such as energy conservation and gender equality. Gendered imagery at these major events can provide insight into an organizational or country perspective. The portrayal of people in imagery reinforces ideas and teaches audiences who are allowed to take-on various roles (e.g., doctors, teachers, or scientists). In other words, gender-balanced or -biased imagery could then either raise awareness to reduce a gender gap or reinforce gendered stereotypes. As such, this article examines gendered imagery at a mega event with a scientific-focus. The visual analysis uncovered the extent to which images of scientists shown across 10 European Union member-state country-pavilions at the Astana Expo (Kazakhstan) presented science as gender-balanced. Results demonstrated gendered depictions of science across the European states with varying levels of bias towards men, with no country-pavilion having a gender-equal presentation. Findings suggest the need to raise awareness about gender equality, including for science diplomacy.
AB - Worldwide mega-events have a significant political purpose, demonstrating various commitments to topics, such as energy conservation and gender equality. Gendered imagery at these major events can provide insight into an organizational or country perspective. The portrayal of people in imagery reinforces ideas and teaches audiences who are allowed to take-on various roles (e.g., doctors, teachers, or scientists). In other words, gender-balanced or -biased imagery could then either raise awareness to reduce a gender gap or reinforce gendered stereotypes. As such, this article examines gendered imagery at a mega event with a scientific-focus. The visual analysis uncovered the extent to which images of scientists shown across 10 European Union member-state country-pavilions at the Astana Expo (Kazakhstan) presented science as gender-balanced. Results demonstrated gendered depictions of science across the European states with varying levels of bias towards men, with no country-pavilion having a gender-equal presentation. Findings suggest the need to raise awareness about gender equality, including for science diplomacy.
KW - Expo
KW - gender in science
KW - diplomacy
KW - informal learning
KW - visual analysis
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U2 - 10.1080/09718524.2019.1695519
DO - 10.1080/09718524.2019.1695519
M3 - Article
AN - SCOPUS:85077977947
SN - 0971-8524
VL - 24
SP - 215
EP - 235
JO - Gender, Technology and Development
JF - Gender, Technology and Development
IS - 2
ER -