Floating population and demand for movie theaters in metropolitan cities

In Kyung Kim, Yoon Jin Lee, Young Ro Yoon

Research output: Contribution to journalArticlepeer-review

Abstract

Using novel subway passenger and theater information data, we examine how the demand for a theater in a densely populated metropolitan area is affected by the floating population around the theater. We find that the floating population positively affects the demand for a theater and its impact becomes significant and larger in magnitude than the impact of resident population for theaters located in the largest metropolitan cities. Our findings suggest that taking the floating population as well as the resident population into account is necessary for measuring local market size accurately, especially for theaters located in the largest metropolitan cities.

Original languageEnglish
Pages (from-to)140-169
Number of pages30
JournalHitotsubashi Journal of Economics
Volume61
Issue number2
DOIs
Publication statusPublished - Dec 2020

Keywords

  • Floating population
  • Movie theater industry
  • Spatial competition

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics and Econometrics

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