Game Theoretical Models in New Product Development

Zhijian Cui

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationEncyclopedia of Business Analytics and Optimization
EditorsJohn Wang
PublisherIGI Global
Number of pages25
Publication statusPublished - 2013

Cite this

Cui, Z. (2013). Game Theoretical Models in New Product Development. In J. Wang (Ed.), Encyclopedia of Business Analytics and Optimization IGI Global.

Game Theoretical Models in New Product Development. / Cui, Zhijian.

Encyclopedia of Business Analytics and Optimization. ed. / John Wang. IGI Global, 2013.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Cui, Z 2013, Game Theoretical Models in New Product Development. in J Wang (ed.), Encyclopedia of Business Analytics and Optimization. IGI Global.
Cui Z. Game Theoretical Models in New Product Development. In Wang J, editor, Encyclopedia of Business Analytics and Optimization. IGI Global. 2013
Cui, Zhijian. / Game Theoretical Models in New Product Development. Encyclopedia of Business Analytics and Optimization. editor / John Wang. IGI Global, 2013.
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