| Original language | English |
|---|---|
| Pages | 49-50 |
| DOIs | |
| Publication status | Published - 2018 |
| Event | Academy of Marketing Science World Marketing Congress - University of Canterbury, Christchurch, New Zealand Duration: Jun 27 2017 → Jul 1 2017 |
Conference
| Conference | Academy of Marketing Science World Marketing Congress |
|---|---|
| Abbreviated title | WMC |
| Country/Territory | New Zealand |
| City | Christchurch |
| Period | 6/27/17 → 7/1/17 |
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