Abstract
We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize previous findings showing that cultural diversity builds up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages is more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.
| Original language | English |
|---|---|
| Journal | JASSS |
| Volume | 10 |
| Issue number | 3 |
| Publication status | Published - Jun 2007 |
| Externally published | Yes |
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Keywords
- Agent based model
- Culture
- Dissemination
- Mass media
ASJC Scopus subject areas
- Social Sciences(all)
Cite this
Information feedback and mass media effects in cultural dynamics. / González-Avella, Juan Carlos; Cosenza, Mario G.; Klemm, Konstantin; Eguíluz, Víctor M.; San Miguel, Maxi.
In: JASSS, Vol. 10, No. 3, 06.2007.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Information feedback and mass media effects in cultural dynamics
AU - González-Avella, Juan Carlos
AU - Cosenza, Mario G.
AU - Klemm, Konstantin
AU - Eguíluz, Víctor M.
AU - San Miguel, Maxi
PY - 2007/6
Y1 - 2007/6
N2 - We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize previous findings showing that cultural diversity builds up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages is more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.
AB - We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize previous findings showing that cultural diversity builds up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages is more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.
KW - Agent based model
KW - Culture
KW - Dissemination
KW - Mass media
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M3 - Article
VL - 10
JO - Journal of Artificial Societies and Social Simulation
JF - Journal of Artificial Societies and Social Simulation
SN - 1460-7425
IS - 3
ER -