Information feedback and mass media effects in cultural dynamics

Juan Carlos González-Avella, Mario G. Cosenza, Konstantin Klemm, Víctor M. Eguíluz, Maxi San Miguel

Research output: Contribution to journalArticle

49 Citations (Scopus)

Abstract

We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize previous findings showing that cultural diversity builds up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages is more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.

Original languageEnglish
JournalJASSS
Volume10
Issue number3
Publication statusPublished - Jun 2007
Externally publishedYes

Fingerprint

mass media
Feedback
cultural diversity
Chemical elements
interaction

Keywords

  • Agent based model
  • Culture
  • Dissemination
  • Mass media

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

González-Avella, J. C., Cosenza, M. G., Klemm, K., Eguíluz, V. M., & San Miguel, M. (2007). Information feedback and mass media effects in cultural dynamics. JASSS, 10(3).

Information feedback and mass media effects in cultural dynamics. / González-Avella, Juan Carlos; Cosenza, Mario G.; Klemm, Konstantin; Eguíluz, Víctor M.; San Miguel, Maxi.

In: JASSS, Vol. 10, No. 3, 06.2007.

Research output: Contribution to journalArticle

González-Avella, JC, Cosenza, MG, Klemm, K, Eguíluz, VM & San Miguel, M 2007, 'Information feedback and mass media effects in cultural dynamics', JASSS, vol. 10, no. 3.
González-Avella JC, Cosenza MG, Klemm K, Eguíluz VM, San Miguel M. Information feedback and mass media effects in cultural dynamics. JASSS. 2007 Jun;10(3).
González-Avella, Juan Carlos ; Cosenza, Mario G. ; Klemm, Konstantin ; Eguíluz, Víctor M. ; San Miguel, Maxi. / Information feedback and mass media effects in cultural dynamics. In: JASSS. 2007 ; Vol. 10, No. 3.
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