Lay Theories of Manipulation: Do Consumers Think They Are Susceptible to Marketers’ Tricks?

Zarema Khon; Haiming Hang; Samuel Johnson

Lay Theories of Manipulation: Do Consumers Think They Are Susceptible to Marketers’ Tricks?

Zarema Khon, Haiming Hang, Samuel Johnson

Graduate School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	International Association for Research in Economic Psychology (IAREP) and the Society for the Advancement of Behavioral Economics (SABE) Early Career Researcher Workshop.
Publication status	Published - 2021

Cite this

Lay Theories of Manipulation: Do Consumers Think They Are Susceptible to Marketers’ Tricks? / Khon, Zarema; Hang, Haiming; Johnson, Samuel.
International Association for Research in Economic Psychology (IAREP) and the Society for the Advancement of Behavioral Economics (SABE) Early Career Researcher Workshop.. 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

@inproceedings{1c4cecd56c7b473e8ae6fb0a3d59ad39,

title = "Lay Theories of Manipulation: Do Consumers Think They Are Susceptible to Marketers{\textquoteright} Tricks?",

author = "Zarema Khon and Haiming Hang and Samuel Johnson",

year = "2021",

language = "English",

booktitle = "International Association for Research in Economic Psychology (IAREP) and the Society for the Advancement of Behavioral Economics (SABE) Early Career Researcher Workshop.",