| Original language | English |
|---|---|
| Title of host publication | European Marketing Academy (EMAC) 2021 Conference. |
| Publication status | Published - 2021 |
Lay Theories of Manipulation: Do Consumers Think They Are Susceptible to Marketers’ Tricks?
Zarema Khon, Haiming Hang, Samuel Johnson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution