Message, milieu, technology, and turnout among military and overseas voters

Paul S. Herrnson, Ho Youn Koh, Michael J. Hanmer, Claire Smith

Research output: Contribution to journalArticle

Abstract

Voting presents a challenge to military personnel and overseas citizens. Mail absentee ballots are often unreliable, and many citizens are unaware of their full range of voting options. Following implementation of a new internet-based ballot delivery system, we assessed the impact of the different email messages used to introduce it. Our findings show that communications with a concise subject line, source credibility, and that feature a citizen's reference groups encourage system usage. These communications also promote greater usage and turnout among citizens located in nations experiencing conflict, in allied nations, and abroad. Our findings have implications for scholars and political practitioners.

Original languageEnglish
Pages (from-to)142-152
Number of pages11
JournalElectoral Studies
Volume39
DOIs
Publication statusPublished - Sep 1 2015
Externally publishedYes

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overseas
Military
citizen
voting
communications
reference group
credibility
personnel
Internet

Keywords

  • Absentee voting
  • Elections
  • Internet ballot delivery
  • Military and overseas voting
  • Voter mobilization
  • Voting

ASJC Scopus subject areas

  • Political Science and International Relations

Cite this

Message, milieu, technology, and turnout among military and overseas voters. / Herrnson, Paul S.; Koh, Ho Youn; Hanmer, Michael J.; Smith, Claire.

In: Electoral Studies, Vol. 39, 01.09.2015, p. 142-152.

Research output: Contribution to journalArticle

Herrnson, Paul S. ; Koh, Ho Youn ; Hanmer, Michael J. ; Smith, Claire. / Message, milieu, technology, and turnout among military and overseas voters. In: Electoral Studies. 2015 ; Vol. 39. pp. 142-152.
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