On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets

Zhijian Cui

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)184-192
Number of pages13
JournalCornell Hospitality Quarterly
Volume57
Issue number2
Publication statusPublished - 2016

Cite this

On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets. / Cui, Zhijian.

In: Cornell Hospitality Quarterly, Vol. 57, No. 2, 2016, p. 184-192.

Research output: Contribution to journalArticle

@article{f9cefc87232e41bb97caf8b8ad5d4929,
title = "On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets",
author = "Zhijian Cui",
year = "2016",
language = "English",
volume = "57",
pages = "184--192",
journal = "Cornell Hospitality Quarterly",
issn = "1938-9655",
publisher = "SAGE Publications Inc.",
number = "2",

}

TY - JOUR

T1 - On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets

AU - Cui, Zhijian

PY - 2016

Y1 - 2016

M3 - Article

VL - 57

SP - 184

EP - 192

JO - Cornell Hospitality Quarterly

JF - Cornell Hospitality Quarterly

SN - 1938-9655

IS - 2

ER -