Original language | English |
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Pages (from-to) | 184-192 |
Number of pages | 13 |
Journal | Cornell Hospitality Quarterly |
Volume | 57 |
Issue number | 2 |
Publication status | Published - 2016 |
On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets
Zhijian Cui
Research output: Contribution to journal › Article › peer-review
1
Citation
(Scopus)