On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets

Zhijian Cui

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	184-192
Number of pages	13
Journal	Cornell Hospitality Quarterly
Volume	57
Issue number	2
Publication status	Published - 2016

Cite this

@article{f9cefc87232e41bb97caf8b8ad5d4929,

title = "On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets",

author = "Zhijian Cui",

year = "2016",

language = "English",

volume = "57",

pages = "184--192",

journal = "Cornell Hospitality Quarterly",

issn = "1938-9655",

publisher = "SAGE Publications Inc.",

number = "2",

}