On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets

Zhijian Cui

Research output: Contribution to journal › Article

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)184-192
Number of pages13
JournalCornell Hospitality Quarterly
Volume57
Issue number2
Publication statusPublished - 2016

Cite this

On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets. / Cui, Zhijian.

In: Cornell Hospitality Quarterly, Vol. 57, No. 2, 2016, p. 184-192.

Research output: Contribution to journal › Article

Cui, Z 2016, 'On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets', Cornell Hospitality Quarterly, vol. 57, no. 2, pp. 184-192.
Cui Z. On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets. Cornell Hospitality Quarterly. 2016;57(2):184-192.
Cui, Zhijian. / On the factors contributing to the popularity of loyalty programs – evidence from the emerging markets. In: Cornell Hospitality Quarterly. 2016 ; Vol. 57, No. 2. pp. 184-192.
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