Original language | English |
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Title of host publication | Global Café, the 9th Academy of Indian Marketing–American Marketing Association (AIM–AMA) Sheth Foundation Doctoral Consortium |
Publication status | Published - 2021 |
Persuasion Ethics.
Zarema Khon, Yi-Ju Chen, Yvetta Simonyan, Haiming Hang, Samuel Johnson
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution