Political Marketing: Structure and Process

Neil Collins, Patrick Butler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEuropean Journal of Marketing
PublisherMCB UP Ltd
Pages19-34
Publication statusPublished - 2011

Keywords

  • Marketing

Cite this

Collins, N., & Butler, P. (2011). Political Marketing: Structure and Process. In European Journal of Marketing (pp. 19-34). MCB UP Ltd.

Political Marketing: Structure and Process. / Collins, Neil; Butler, Patrick.

European Journal of Marketing. MCB UP Ltd, 2011. p. 19-34.

Research output: Chapter in Book/Report/Conference proceedingChapter

Collins, N & Butler, P 2011, Political Marketing: Structure and Process. in European Journal of Marketing. MCB UP Ltd, pp. 19-34.
Collins N, Butler P. Political Marketing: Structure and Process. In European Journal of Marketing. MCB UP Ltd. 2011. p. 19-34
Collins, Neil ; Butler, Patrick. / Political Marketing: Structure and Process. European Journal of Marketing. MCB UP Ltd, 2011. pp. 19-34
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booktitle = "European Journal of Marketing",
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