Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation

Deniz Lefkeli, Zeynep Gurhan-Canli

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Research in Marketing
Publication status	Published - 2024

Cite this

@article{ae21cb75d86b4327b76c38531482e7f4,

title = "Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation",

author = "{Deniz Lefkeli} and {Zeynep Gurhan-Canli} and Mustafa Karatas",

year = "2024",

language = "English",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}