The glocalization of English in the Pakistan linguistic landscape

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4 Citations (Scopus)

Abstract

This study surveys the linguistic landscape in a particular area of Pakistan, and explores the use of languages, and the pervasiveness of English in the localized non‐Roman script. Although English functions as a foreign language for most Pakistanis, it occurs extensively in signage in public places. Following the analysis of multiple data sources such as interviews of businesspeople and photographs of private signboards/billboards, wall advertisements, roadside signposts and posters, the results suggest that Englishized Urdu and Urduized English predominate in the linguistic landscape, while local/indigenous languages remain completely absent.
Original languageEnglish
Pages (from-to)645-665
JournalWorld Englishes
Volume36
Issue number4
Publication statusPublished - 2017

ASJC Scopus subject areas

  • Language and Linguistics

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