Abstract
This study surveys the linguistic landscape in a particular area of Pakistan, and explores the use of languages, and the pervasiveness of English in the localized non‐Roman script. Although English functions as a foreign language for most Pakistanis, it occurs extensively in signage in public places. Following the analysis of multiple data sources such as interviews of businesspeople and photographs of private signboards/billboards, wall advertisements, roadside signposts and posters, the results suggest that Englishized Urdu and Urduized English predominate in the linguistic landscape, while local/indigenous languages remain completely absent.
Original language | English |
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Pages (from-to) | 645-665 |
Journal | World Englishes |
Volume | 36 |
Issue number | 4 |
Publication status | Published - 2017 |
ASJC Scopus subject areas
- Language and Linguistics