The role of neurophysiology, emotion and contingency in the explanation of consumer choice

Gordan Foxall, Shumaila Yousafzai, Mirella Yani-de-Soriano, Uzma Javed

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Developments in Consumer Behaviour
PublisherEdward Elgar Publishing Ltd.
Publication statusPublished - 2012

Cite this