The role of neurophysiology, emotion and contingency in the explanation of consumer choice

Research output: Chapter in Book/Report/Conference proceeding › Chapter

14 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Developments in Consumer Behaviour
Publisher	Edward Elgar Publishing Ltd.
Publication status	Published - 2012

Cite this

@inbook{66616621fae348758dd0b67bb1bac78b,

title = "The role of neurophysiology, emotion and contingency in the explanation of consumer choice",

author = "Gordan Foxall and Shumaila Yousafzai and Mirella Yani-de-Soriano and Uzma Javed",

year = "2012",

language = "English",

booktitle = "Handbook of Developments in Consumer Behaviour",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}