Abstract
In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health behaviours of the population. This review pinpoints the role of mass media campaigns for NCDs and the challenges along it, whilst stressing on NCD preventive programmes (with the examples from different countries) to change health behaviours in Bangladesh. Future research should underpin the use of innovative technologies and mobile phones, which might be a prospective option for NCD prevention and management in Bangladesh.
| Original language | English |
|---|---|
| Article number | 7 |
| Journal | Globalization and Health |
| Volume | 14 |
| Issue number | 1 |
| DOIs |
|
| Publication status | Published - Jan 18 2018 |
| Externally published | Yes |
Funding
None. SMSI is supported by a Postdoc Research Fellowship funded by The George Institute for Global Health, University of Sydney, Australia.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 13 Climate Action
Keywords
- Behaviour change
- Chronic diseases
- Communication
- Health literacy
- Mass media
ASJC Scopus subject areas
- Health Policy
- Public Health, Environmental and Occupational Health
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