We examine the effects of integration between distribution and exhibition on product mix and availability in the movie theater industry. Our model predicts that integrated movie theaters distort their seat allocation in favor of own movies, but also have higher incentives to acquire demand information. Comparing the realized move demand with the actual seat allocation across theaters, we find that integrated theaters match demand better than independent ones turning away substantially fewer consumers and achieving higher consumer welfare. Our results suggest that better demand forecasting by integrated theaters improves their seat allocation sufficiently to offset the distortions due to foreclosure.
|Publication status||In preparation - 2017|
- vertical integration, foreclosure, product availability, movie theater industry