Web-based visitor data management for China's trade fairs

Huang Bin; Daniel W. Lund

doi:10.1109/ICEBEG.2011.5887243

Web-based visitor data management for China's trade fairs

Huang Bin, Daniel W. Lund

Graduate School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Exhibition organizers around the world strive to make their fairs more competitive domestically and globally. Countries with mature exhibition industries, such as Germany, USA, and the UK, have focused greater attention in recent years on the use of web-based technologies for managing fair visitors' data. Similarly, many of China's fairs are increasingly using web-based technologies, although at a slower and less systematic pace. This paper examines different ways that web-based technologies can be effectively applied to the data collection and database management of trade fair visitors' trade-related information. The paper discusses the web-based management of visitors' data pre-fair, on-site, and post-fair.

Original language	English
Title of host publication	2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings
Pages	8548-8551
Number of pages	4
DOIs	https://doi.org/10.1109/ICEBEG.2011.5887243
Publication status	Published - Jul 21 2011
Event	2nd International Conference on E-Business and E-Government, ICEE 2011 - Shanghai, China Duration: May 6 2011 → May 8 2011

Publication series

Name	2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings

Other

Other	2nd International Conference on E-Business and E-Government, ICEE 2011
Country	China
City	Shanghai
Period	5/6/11 → 5/8/11

Keywords

Exhibitions
Strategic management
Trade fairs
Web-based technology

ASJC Scopus subject areas

Business and International Management

Access to Document

10.1109/ICEBEG.2011.5887243

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Web-based visitor data management for China's trade fairs. / Bin, Huang; Lund, Daniel W.

2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings. 2011. p. 8548-8551 5887243 (2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Bin, H & Lund, DW 2011, Web-based visitor data management for China's trade fairs. in 2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings., 5887243, 2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings, pp. 8548-8551, 2nd International Conference on E-Business and E-Government, ICEE 2011, Shanghai, China, 5/6/11. https://doi.org/10.1109/ICEBEG.2011.5887243

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