Web-based visitor data management for China's trade fairs

Huang Bin, Daniel W. Lund

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Exhibition organizers around the world strive to make their fairs more competitive domestically and globally. Countries with mature exhibition industries, such as Germany, USA, and the UK, have focused greater attention in recent years on the use of web-based technologies for managing fair visitors' data. Similarly, many of China's fairs are increasingly using web-based technologies, although at a slower and less systematic pace. This paper examines different ways that web-based technologies can be effectively applied to the data collection and database management of trade fair visitors' trade-related information. The paper discusses the web-based management of visitors' data pre-fair, on-site, and post-fair.

Original languageEnglish
Title of host publication2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings
Pages8548-8551
Number of pages4
DOIs
Publication statusPublished - Jul 21 2011
Event2nd International Conference on E-Business and E-Government, ICEE 2011 - Shanghai, China
Duration: May 6 2011May 8 2011

Publication series

Name2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings

Other

Other2nd International Conference on E-Business and E-Government, ICEE 2011
CountryChina
CityShanghai
Period5/6/115/8/11

Keywords

  • Exhibitions
  • Strategic management
  • Trade fairs
  • Web-based technology

ASJC Scopus subject areas

  • Business and International Management

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