When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Psychology
Publication status	Published - 2020

Cite this

@article{304dddcb552d49ba869f10b9a954104c,

title = "When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction",

author = "Mustafa Karatas and Zeynep G{\"u}rhan-Canli",

year = "2020",

language = "English",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "John Wiley and Sons Inc.",

}