When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction

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Язык оригинала	English
Журнал	Journal of Consumer Psychology
Состояние	Published - 2020

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@article{304dddcb552d49ba869f10b9a954104c,

title = "When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction",

author = "Mustafa Karatas and Zeynep G{\"u}rhan-Canli",

year = "2020",

language = "English",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "Elsevier",

}